30m Women’s Empowerment – Peru
We used our most recent Move92 grant to build this program. Specifically, we assembled a leadership team consisting of an MBA, a civil engineer, a psychologist and an economist.
We then recruited our target group of entrepreneurs (20-30 years old) through Facebook & Instagram, word-of-mouth, collaborations with other influencers, and free webinars. We conducted a formal application process and selected candidates.
Our next phase was training. We focused on 3 areas: Leadership, Administration/Finance, and Marketing.
Our workshops were held over 4 weeks, twice a week. And our curriculum included topics like benchmarking, SWOT analysis, design-thinking, basic finance, product pricing, marketing strategies and digital marketing.
Our classes culminated with an extraordinary Job Fair Event when each entrepreneur got to showcase her product. We also invited several industry experts and investors who got to sit down with our entrepreneurs and talk one-on-one about their businesses.
To see photos from our work, see the PDF below.